01 — Project Title
Instagram Campaign for Zensary – A Mindful Incense Brand
02 — Project Details
As part of a university marketing project, I led the Instagram content strategy and execution for Zensary, a fictional wellness brand specializing in artisanal incense. The campaign aimed to attract individuals interested in aromatherapy, scent culture, and emotional self-regulation by using aesthetic visuals, informative storytelling, and interactive social features.
03 — Skills Gained
Social Media Strategy: Learned to define target audiences, map content to user values, and design platform-specific engagement strategies.
Content Creation: Built visual consistency using Canva, practiced scene styling and photography for wellness aesthetics, and crafted audience-specific copywriting aligned with emotional themes.
Data-Driven Optimization: Utilized Instagram Insights to monitor engagement, identify high-performing content types, and adjust scheduling and messaging based on analytics.